Bloom Digital Media

Read this post and learn everything you need to know about   what digital marketing really means . What is Digital Marketing The phrase “digital marketing” gets bandied about quite a bit these days. It’s one of those expressions that’s easy to use in a sentence, but a little more difficult to define. Some people say that digital marketing is any kind of marketing that uses electronic devices. Others say it’s Internet-based marketing. This article answers the question, “What is Digital Marketing.” It looks at the history of the topic, the main types of digital marketing and more. Opinions vary, but the Wikipedia  definition  of  what is digital marketing  is probably the best. Definition: “ Digital marketing is an  umbrella term  for the  marketing  of products or services using digital technologies, mainly on the  Internet , but also including mobile phones,  display advertising , and any other digital medium.” ...

Search Engine Marketing What Is Search Engine Marketing? Search engine marketing (SEM) is a digital marketing strategy used to increase the visibility of a website in search engine results pages. While the industry term once referred to both organic search activities such as search engine optimization (SEO) and paid, it now refers almost exclusively to paid search advertising. Search engine marketing is also alternately referred to as paid search or pay per click (PPC). Why Is SEM Important? With an increasing number of consumers researching and shopping for products online, search engine marketing has become a crucial strategy for increasing a company’s reach. In fact, the majority of new visitors to a website find it by performing a query on a search engine. In search engine marketing, advertisers only pay for impressions that result in visitors, making it an efficient way for a company to spend its marketing dollars. As an added bonus, each visitor incr...

How Digital Marketing Works: Here’s Everything You Need to Know Share 45 Tweet Share +1 Pin 5 SHARES 50 Buying behavior has drastically changed over the past decade, and now more consumers are starting (and often ending) their buyer’s journey online, virtually showing the effectiveness of how digital marketing works. This shift in the way that consumers make purchasing decisions and buy products and services has made digital marketing a must for any business that’s trying to compete in the modern marketplace, regardless of size or industry. It’s important for business owners to understand  how digital marketing works  so that they can strategically use the right digital tools and campaign tactics to reach and engage their audience. That’s why we’ve put together this handy guide to digital marketing and all of the elements involved in attracting, converting, and delighting consumers online. In this post, we will cover everything you need to know abou...